Mother's Day Spending: $34.1 Billion vs. Dinner, Hugs, and Naps
Mother's Day is THIS SUNDAY, and if you're planning on celebrating with a mother in your life, then there are THREE things you can do: Buy a gift . . . plan some time with her . . . and give her the day off.
1. Lots of people go the GIFT route, even if it's something like flowers . . . a card . . . or a meal out.
The National Retail Federation says consumer spending on Mother's Day is expected to reach $34.1 BILLION this year, which is up a notch from $33.5 billion last year, but down a bit from the record of $35.7 billion in 2023.
What does that mean for a random person? On average, people are planning to spend $259 on Mother's Day gifts and celebrations . . . about $5 more than they budgeted last year.
The NRF says "thoughtful gifts" are popular. 48% of people want to give a gift that's unique or different. 42% want to find a gift that creates a special memory. And 36% of men are looking to give "gift experiences."
2. There's a new list of trending Mother's Day activities, which includes craft and cooking classes, going to see a show, and wine tasting.
Moms online also suggest: Keeping it simple, like going on a peaceful, "no-complaints" hike. You could also go sightseeing, to a park, or plan a picnic.
Or "make a memory." Do something different and unexpected, like offering to participate in one of her hobbies . . . planning a day out in a new neighborhood or town . . . or making a homemade treat, even if it's just a pitcher of margaritas.
Practical gifts are also great . . . like things for around the house.
3. One report online found that Americans might spend less on gifts this year, because their budget is a little tighter these days. Which is FINE.
In a recent survey, mothers said they'd trade gifts for FREE TIME. That's both bonus FAMILY TIME . . . and PERSONAL TIME where they can enjoy some downtime from busy mom-life.
That can include: Giving mom the day off to enjoy a nap . . . taking care of the meals for the day . . . letting mom enjoy sipping on some lemonade with a book or her favorite streaming content . . . or just some personal time to pamper herself and put her feet up.
Originally posted on May 9th, 2025